The Heart of JE

From Nancy's heart to your home.

When Nancy’s children were tiny—and the budget was even tinier—she wanted to make life a little easier for her growing family.

Inspired by the solid perfume bars her grandmother once made, she decided to try something totally new, something she had a hunch other moms would fall in love with, too. So she cooked up her first batch of lotion bars in her kitchen.

She called her little endeavor Country Bunny, set up her first craft show, and sold out in two hours. Demand was so high, Nancy went from craft shows to launching her own direct sales company within her first year.

Since that day in her kitchen in 1997, Nancy has added more products, from soothing Magnesium Lotion to essential oils and high-quality face care. And she’s updated the company name, with a nod to the healing spirit of the Jordan River and the wholesome, essential elements of the Earth. But through it all, one thing has never changed …

Our belief that everyone deserves healthy skin—and joyful, healthy lives.

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Founder Nancy Bogart

Founder Nancy Bogart



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